It’s Nice That was founded in 2007 in response to a university brief to “put something into the public domain that makes people feel better about themselves”. Right from the start, we were built by creatives, for creatives. Since then, It’s Nice That has grown to become one of the leading platforms for the creative community, encompassing an award-winning website, a range of social channels, and a regular events series called Nicer Tuesdays.

Today, across these platforms, we reach over 8.3 million people each month, from students preparing to join the industry to leading creative thinkers. Over the years, we have championed tens of thousands of creatives, which means we have an unmatched network of global creative talent and have become an influential voice in the creative community. At heart, we believe that creative inspiration is for everyone and we want to open this world up to the widest possible audience.

Our mission is to inspire the global creative community. We champion diverse talent, showcase original projects, offer industry insights and nurture creative growth. We celebrate creative culture to help keep you inspired at work, and beyond.